Campus status

Message from Rutgers-Newark on Newark's Water Quality More Contact UsCampus Emergency Procedures


The Award of a Lifetime for Rutgers-Newark’s Provost

Add This

Rutgers University-Newark’s Executive Vice Chancellor and Provost Jerome Williams has been recognized for career-long impact and excellence by the American Marketing Association’s Marketing and Society Special Interest Group (MASSIG) as the winner of its Lifetime Achievement Award. An internationally esteemed scholar, teacher, and leader in business education, Williams is also the Distinguished Professor and Prudential Chair in Business at Rutgers Business School.

“I’m truly honored to be included in the esteemed list of winners of this prestigious award,” Williams remarked. “Many of the past recipients have been mentors to me and whose work has been the foundation of my own work.  I’m especially honored to be able to continue this work at Rutgers-Newark, where social justice is a core value and where my research is so much in line with the strategic initiatives of an anchor institution, with an emphasis on publicly-engaged scholarship.”

Jerome Williams with AMA CEO Russ Klein
Jerome Williams with AMA CEO Russ Klein

Williams was honored June 8 at the 2018 AMA Marketing and Public Policy Conference held in Columbus, Ohio. MASSIG’s press release below outlines why Williams was selected for this esteemed honor:


Jerome exemplifies the ideals of the MASSIG focusing his scholarship on critically important issues such as marketplace inclusion, social justice and public policy. He has published widely on topics related to promoting diversity, reducing childhood obesity, reducing marketplace discrimination, promoting multicultural marketing and advertising, and understanding ethics and social justice issues in marketing.  He has published more than 50 referred journal articles, 20 book chapters, and 5 edited volumes in prestigious journals such as the Journal of Marketing, the Journal of Consumer Research, the Journal of Public Policy & Marketing, the Journal of Consumer Affairs, Journal of Macromarketing, Journal of the Academy of Marketing Science, Journal of Retailing and Preventive Medicine. He serves as an Associate Editor of the Journal of Public Policy & Marketing and on the Editorial Review Boards of the Journal of Macromarketing and the Journal of Ethnic Marketing.

His impact on these issues do not only touch academia. Jerome has championed diversity and nutrition issues at Rutgers co-chairing the Chancellor’s Commission on Diversity and Transformation issues and the Strategic Planning Diversity Study Group. Jerome also made an impact on public policy by serving on many initiatives that furthered the health of children sitting on the New Jersey Partnership for Healthy Kids, Newark Youth Policy Board – Let’s Move! Newark Council, the National Policy & Legal Analysis Network to Prevent Childhood Obesity, Scientific Advisory Committee of the Tobacco Center of Regulatory Science of Youth and Young Adults, and the Smart Menu/Salud Tiene Sabor Program at Mercado La Paloma.  In addition, he has spoken widely in the U.S. and abroad on topics related to marketplace inclusion, reducing childhood obesity and a variety of other social justice and public policy topics. For example, he was invited to speak on “Food and Beverage Target Marketing Based on Race and Ethnicity and Advertising Codes of Ethics: The Good, The Bad, and The Ugly,” at the Yale University Rudd Center for Food Policy & Obesity. Jerome has also served as a panelist for the Federal Trade Commission’s Children's Advertising Literacy Forum.

Jerome has made the world a better place through his professional and personal endeavors. In the words of the AMA, he truly has been one of the key “’movers and shakers’ in expanding efforts to bring ethnic and gender diversity into our field.

You can listen to Williams on National Public Radio’s "Here & Now" show on June 15. He discusses biracial advertising, how multiracial images are used in advertisements, and whether it’s becoming increasingly common for companies to use multiracial families and couples.