Have You Met Rutgers-Newark?

The first Prudential Chair in Business, Williams is an expert on entrepreneurship and multicultural marketing

Distinguished professor and Prudential Chair in Business, Jerome D. Williams, became Executive Vice Chancellor and Provost of RU-N, on September 1, 2015. As part of the unversity's leadership team, he helps enact RU-N's strategic vision for the campus as an engaged, diverse urban research university committed to high impact scholarship, social mobility, and urban civic life,

In July 2010, the Rutgers Board of Governors appointed Dr. Jerome D. Williams as the first holder of the $3 million Prudential Chair in Business. With a focus on entrepreneurship, multicultural marketing, and social justice in the marketplace, Professor Williams is making a dynamic contribution to Rutgers Business School—Newark and New Brunswick's Department of Management and Global Business and The Center for Urban Entrepreneurship & Economic Development.

With a career in academia that spans three decades, Williams has held positions at the Wharton Business School at the University of Pennsylvania, the University of Michigan, the University of Texas at Austin, Howard University, Georgia State University, Pennsylvania State University, and others. Internationally he has taught at the Chinese University of Hong Kong, the National University of Singapore, the University of Auckland in New Zealand, Nanyang Technological University in Singapore, and the University of the West Indies in Jamaica.

Williams, a prolific author of various publications on multicultural marketing, is co-editor of Diversity in Advertising: Broadening the Scope of Research Directions (Lawrence Erlbaum Associates, 2004), a volume whose content provides guidance on developing effective advertising approaches to reach diverse audiences. Williams also is co-editor of a forthcoming book on communications research to reduce childhood obesity and co-author of a forthcoming book on consumer racial profiling. He serves on a number of editorial boards of academic journals.

Williams is chair of the Board of Trustees of the American Marketing Association Foundation, where the Williams-Qualls-Spratlen Multicultural Mentoring Award of Excellence bears his name. He also serves on advisory committees for several Robert Wood Johnson Foundation-funded initiatives to reduce childhood obesity and for Let’s Move!, an effort spearheaded by First Lady Michelle Obama.

A distance runner with more than 20 marathons under his belt, Williams received his doctoral degree from the University of Colorado, his master's degree in industrial administration from Union College, and his bachelor's degree in English from the University of Pennsylvania.

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