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• Is there a deadline for implementing the new identity on our web site and printed materials?
• What are the new logo colors?
• Do I have to use the R-N web templates?
• Is there a specific font I need to use?
• I need a logo for our department/unit. Where do I go?
• I need to have business cards/stationery/something else printed. Where do I go?

Is there a deadline for implementing the new identity on our web site and printed materials?
There is no fixed deadline; however by the end of the spring semester of 2007 the new identity should be fully in place.
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What are the new logo colors?
The new logo may be printed in either black, white, or PMS 186 (Red) and Cool Gray 9. For the web, the red is color #D21034 and the gray is #848589. For more information about color usage with the new identity, please see Section 3.0 of the Rutgers Visual Identity Manual (pdf).
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Do I have to use the new R-N web templates?
Use of the templates is strongly encouraged but not mandatory. If you choose not to use the templates, you must at least use one of the approved Rutgers banners at the top of each page on your web site. The banners are available online. You will need to log in with your NETID and password. For more information on web standards, please refer to Section 6.0 of the Rutgers Visual Identity Manual (pdf).
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Is there a specific font I need to use?
For print correspondence, the preferred default font is Palatino, which is available on most word processing applications. For web sites, the preferred font is Verdana. For more details on fonts used in stationery and business cards, envelopes, etc., please see Section 4.0 of the Rutgers Visual Identity Manual (pdf).
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I need a logo for our department/unit. Where do I go?
Logos for individual campuses and Schools & Colleges can be downloaded from identity.rutgers.edu in the "Downloads" section. You will need to login with your NETID and password. For all other units, you may request a logo by filling out the online request form or contacting identity@ur.rutgers.edu.
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I need to have business cards/stationery/something else printed. Where do I go?
Mail and Document Services (732-932-2143) is an approved supplier for all printed stationery items. If you wish to use another vendor, please contact Rutgers Newark Purchasing Office at 973.353.5338 for assistance.
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