|
|
 |
1. Respect deadlines. Reporters are busy people. Return their phone calls promptly, even if just to say you don't have time now, but will have time later.
2. You can call a reporter back if you are not comfortable or ready for her questions. And if you don't want to talk to her, or need more information, call a R-N media relations professional for help.
3. Stay away from information "off the record." There really is no such thing.
4. Teach gently, don't lecture. Most reporters want the basics, explained in a context for general readers.
5. Use simple language, and stay away from professional jargon. Jargon is a turn-off to reporters and readers.
6. Think of the bigger picture. Don't confine your comments to your specialized realm of interest/expertise. When appropriate, give examples of local, national trends.
7. Try to say something quotable, using colorful language if possible. This gives you a better chance of being prominently quoted up front.
8. Don't despair if you're misquoted or the story doesn't appear. A better time or opportunity will come up later, or maybe the story has been delayed. Call the reporter back with a polite response.
9. Please don't be a snob. All reporters deserve your callback, even those from second and third tier media.
10. Make clear your affiliation with Rutgers-Newark!
Story Pitching
You have significant news – major events, new research, new angle on a topic or subject area. Either you or a media relations professional (see below) pitches your idea to reporters/editors.
Expert Comment
A reporter is seeking expert comment on a timely issue. You are called directly by the reporter, or indirectly by a media relations professional at Rutgers.
Op Eds
You have a favorite, timely topic. You write a 400 - 600 word essay aimed at general readers, written in an engaging, conversational journalistic style. Either you or a media relations professional contacts a newspaper/periodical about possible publication.
Contact communications professionals at Rutgers-Newark
|
|
