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Google Analytics to Inform Business Decisions

Thursday, October 17, 2013 - 10:00am to 1:00pm
1 Washington Park
For more info:
Maria Lozada

This course will provide an introduction to web analytics, one of the most powerful and valuable tools in online marketing. It will also introduce AdWords, the revolutionary pay-per-click advertising platform developed by Google to allow products and services to be directly marketed online. This course will cover the role of web analytics in the larger picture of digital marketing and give practical examples in both the implementation and use of web analytics tools, such as Google Analytics. Understanding Analytics is a key driver to building successful AdWords marketing campaigns. Students who take this course will learn to derive meaningful insights from traffic and visitor analytics data, learn cutting edge tools changing how data is understood, and provide a strategic framework on how to implement knowledge gained from web analytics data. Students will also gain an understanding of the language and mechanisms of Google AdWords. - Fee NO COST