Rutgers University is proud to welcome this year’s convocation speaker for the College of Nursing, Andrea Higham, director of The Johnson & Johnson Campaign for Nursing’s Future and member of the Johnson & Johnson Corporate Equity Team.
Since 2002, Andrea Higham has served as director of The Johnson & Johnson Campaign for Nursing’s Future. In this capacity, she is responsible for advertising, marketing and communications initiatives that support the $50 million public awareness campaign created to enhance the image of the nursing profession, recruit new nurses and nurse faculty, and retain nurses currently in the profession. Higham’s work on this effort has helped to raise millions of dollars for nursing scholarships, programs and faculty fellowships, as well as national recognition from numerous corporate, media and health care organizations.
In addition to her leadership role with the nursing campaign, Higham is a key member of the Johnson & Johnson Corporate Equity Team. Her responsibilities include developing and executing projects that burnish the Johnson & Johnson “trustmark” and managing it in a manner that helps to preserve and enhance its value to the corporation for years to come.
Higham earned a bachelor of arts degree from Rollins College in Winter Park, Florida. In 2004, she was awarded an honorary Doctor of Humane Letters degree from Jefferson College of Health Professions in Philadelphia, Pennsylvania. Higham currently serves on the national Board of Directors of the Nurse Family Partnership.