Have You Met Rutgers-Newark?

The Jersey kid who ran the most famous guitar brand in the world

Retired chairman and chief executive officer, Fender Musical Instruments Corp.’ Rutgers Business School 1972

Bill Mendello, Rutgers MBA grad and Fender CEO from 2005-2010, is the "Jersey kid" who ran the most famous guitar brand in the world. The Fender Stratocaster has been the guitar of choice by legends like Eric Clapton, Jeff Beck, The Edge, George Harrison and Jimi Hendrix. Mendello was instrumental in guiding the iconic brand over the past 30 years, his final five years as CEO (2005-2010). Read More