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Have You Met Rutgers-Newark?

What’s a beauty queen to do when her reign comes to an end?

After a year of making public appearances at schools, grand openings, charitable fundraisers and the like, beauty queen Ashley Shaffer traded her tiara for textbooks in 2010, setting out to earn a master’s degree in business administration. With that mission now accomplished, Shaffer -- Miss New Jersey 2009 – has a new role in the field of marketing, as manager of positioning strategy for Brand Engineers, LLC.

Shaffer also plans to continue her volunteer work with the Children’s Miracle Network and the Health Weight Commitment Foundation.

For Shaffer, earning her MBA at Rutgers Business School – Newark and New Brunswick was a logical choice: RBS is a university that boasts an internationally renowned business school and is located in the state where she “reigned.”

A graduate of Marist College with a bachelor’s degree in communications, Shaffer immediately found a way to put her writing skills to productive use at RBS while serving the needs of its students. She helped launch the school’s very first student blog, Through the Park, a blog written and maintained by Rutgers Business School students. Bloggers write about past and upcoming events, networking opportunities, and general information about the business school.

Shaffer describes the blog as a way to get students talking about Rutgers Business School in an engaging, and interactive way and be a vital source of information for current and prospective students. Through the Park will remain as a legacy of Shaffer’s years at RBS.

To read about “the REAL MBA experience,” go to